Insignificant tiny blossoms appear in early summer, berries develop later in summer, beginning to change from green to purple in late August.
The bright purple berries are held tightly in clusters along the stems and between the leaves. The berries really begin to show off as they remain on the stems long after all leaves have fallen from the plant. Although we don't get snow here, I've seen breathtakingly beautiful photos of American Beautyberry with snow and icycles. Wow!
Easy to grow and very drought-tolerant, Callicarpa Americana will grow quite large--up to 10 feet tall and wide, but it is easy to contain as a smaller specimen with just one pruning per year at the end of winter or early spring. Since the plant blooms and forms berries on new growth, you can conveniently prune when your climate begins warming up without sacrificing your berry production in fall.
American Beautyberry makes a lovely specimen shrub but is even more spectacular when massed in groups of 3 or more.
An added bonus is that songbirds like the berries, once they begin to shrivel. I suppose they sweeten a bit as they age.
Foliage is large, bright green leaves that are attractive even without blooms or berries. Deciduous leaves fall at onset of cold weather, leaving the bright purple very showy berries to remain well into winter, often as late as January, depending on climate.
One of the most showy American native plants that I know of, the American Beautyberry is worthy to be planted in every garden. Find one for your garden at Shady Gardens Nursery.